Leveraging Black Friday to raise money to convert a conventional cotton field into regenerative practices.
Organic Basics WWF®
In 2021 Organic Basics partnered with WWF® Turkey to turn a conventional cotton field into a cotton field using regenerative farming practices. These practices don't harm the environment as do the conventional ones. We secured funding from donating a portion of each order during Black Friday. To grow interest and attention around the project, we built two websites. A landing page with horizontal scrolling about regenerative practices and a custom counter website that worked real-time based on the orders coming in. The goal was to convert 30.000m² of conventional land into regenerative practices. We doubled it.
DELIVERY
Digital Design
UX/UI Design
Concept Development
Prototyping
CLIENT
Organic Basics
Leader in sustainable apparel from Copenhagen, Denmark.
Areas: Fashion, E-Commerce
2021
CREDITS
Petya Kazakova, Henderson Pinto
Frontend Development
Jesper Fogh, Dimo Boyadzhiev
Backend Development
Emil Bang Lyngbo
Illustration
Animation / Motion Design
Movie Editing
Benjamin Lund
Photography
Video
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