Ideas

First, let’s start with a disclaimer. Organic Basics is a sustainable apparel company from Copenhagen, Denmark where I led digital design from 2019 til 2021. OB went through a repositioning and a rebrand in …

As I mentioned in the opening article of the series, Brand Codes are visual, sonic, olfactory and tactile assets of a brand, ensuring consistent and effective communication. Their main function is to get your …

As I mentioned in the opening article of the series, Brand Codes are visual, sonic, olfactory and tactile assets of a brand, ensuring consistent and effective communication. Their main function is to get your …

As I mentioned in the opening article, Brand Codes are visual, sonic, olfactory and tactile assets of a brand, ensuring consistent and effective communication. Their main function is to get your brand noticed fast. …

According to a 2023 report done by JKR & Ipsos, 85% of brand assets aren't distinctive. The companies aren’t distinctive from their competitors. As a result they keep rebranding over and over but nothing …