Leveraging Black Friday to raise money to convert a conventional cotton field into regenerative practices.
Organic Basics WWF®
In 2021 Organic Basics partnered with WWF® Turkey to turn a conventional cotton field into a cotton field using regenerative farming practices. These practices don't harm the environment as do the conventional ones. We secured funding from donating a portion of each order during Black Friday. To grow interest and attention around the project, we built two websites. A landing page with horizontal scrolling about regenerative practices and a custom counter website that worked real-time based on the orders coming in. The goal was to convert 30.000m² of conventional land into regenerative practices. We doubled it.
DELIVERY
Digital Design
UX/UI Design
Concept Development
Prototyping
CLIENT
Organic Basics
Leader in sustainable apparel from Copenhagen, Denmark.
Areas: Fashion, E-Commerce
2021
CREDITS
Petya Kazakova, Henderson Pinto
Frontend Development
Jesper Fogh, Dimo Boyadzhiev
Backend Development
Emil Bang Lyngbo
Illustration
Animation / Motion Design
Movie Editing
Benjamin Lund
Photography
Video
Browse through similiar projects
Up next
Selected Works
Rim RebellionBrand Identity
AivodotInvestment tool for everyone
Muziker Joyful International Ecommerce
YunoRenting Newest Tech Made Simple
BiosynthWorld Leader in Complex Chemical Synthesis
Organic Basics EcommerceMaking Impactful Purchase Decisions
Organic Basics Impact ReportEnvironmental Impact Documented
Organic Basics × WWF®Organic Basics Partners With WWF® Turkey
Organic Basics Return SystemTime Spent On Returns Cut by 80%
K2S ArchitectsLandmarks Of Nordic Wellbeing
Let's talk and connect
Email → robert@tomanstudio.com