Brand Identity for a premium cycling store selling the highest quality cycling apparel
Rim Rebellion
Rim Rebellion is an online store that specializes in cycling apparel. It offers a wide range of stylish and high-performance clothing and accessories for both men and women, focusing on items like jerseys, sunglasses, jackets, gloves, and more. But it doesn't end there. Rim Rebellion aims to be a cycling club, connecting the like-minded enthusiasts and professionals of the sport.
At GoBigname, we created a narrative that is rooted in the cycling tradition, the exploration of the environment. The shape of the badge is inspired by the wayfinding poles found on gravel roads. The emphasis of the wordmark is on the word RIM because it can work as a visual hammer, visible from the distance. Paired together with a bespoke script lettering, it adds a sense of tradition. We also advised on the E-Commerce implementation of the brand identity, making sure it translates well into the digital experience.
DELIVERY
Brand Identity
Concept Creation
Bespoke Logotype
Character Design
Typography Rules
Color Rules
Digital Design (App)
Concept Design
CLIENT
Rim Rebellion
A premium cycling apparel online store and community.
Areas: Sports, Startups, E-Commerce
2023
CREDITS
Studio: GoBigname
Visual Identity
Naming
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